Social media is constantly evolving. There are always other trends and new platforms that are popular with users. Using the example of TikTok, we will show you how the platform’s success can be a role model for other companies in 2022.
Social Media Trends: TikTok Shows How It Works
It is almost certain that TikTok’s success will continue into 2022. But why is that? The platform for short videos has been popular with very young people since the beginning of the pandemic and with older people and companies.
The platform quickly broke all download records and has become the most popular app for getting in touch with the current target group and potential new customers.
The TikTok creators reach their target group quickly and can pass on qualified recommendations or important information.
So companies can no longer ignore the platform. This is particularly evident because the platform intends to introduce its e-commerce aspect and a monetization model in the future. But: Companies need to know exactly what TikTok is and how they can reach their target group.
How Companies Benefit From The Success
The users themselves are behind the success of TikTok. If companies know their target group and understand what users are looking for, they can also achieve long-term success with TikTok.
Other social media platforms are trying to keep up. For example, Instagram has oriented itself towards short videos and developed Instagram Reels. The fact that the videos already published on TikTok are often reported only once shows the dominance and popularity of the app.
As a first step, companies should analyze their target group: Do customers use TikTok? Then they should do that too. To be successful on the platform, it is important to also participate in the conversations held there.
Download The “Social Media Trends 2022 Report” Now For Free
If you want to find out more about the development of social media in the next year, you can find all the important information about it in the free report from Talk walker and HubSpot. Here you can find out, for example, which trends, platforms and formats will dominate the market and how your brand can benefit from them.
In addition, the experts will show you best practices from global brands that are already successfully using these trends for themselves. The free report is just right for you if you are also looking for specific recommendations for action and expert statements to classify the trends.
Social media is constantly evolving. There are always other trends and new platforms that are popular with users. Using the example of TikTok, we will show you how the platform’s success can be a role model for other companies in 2022. Other social media platforms are trying to keep up. For example, Instagram has oriented itself towards short videos and developed Instagram Reels. Here you can find out, for example, which trends, platforms and formats will dominate the market and how your brand can benefit from them.
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